“Final Fantasy XIII had an official television in Sony’s Bravia (see this story). It looks like Final Fantasy XIII-2 has one too, but from a different manufacturer.
Square Enix will be collaborating with Toshiba to show footage of XIII-2 on Toshiba Regza television sets at electronics retailers. This means that when browsing the television section of your favorite Yodobashi or Labi, you’ll see Serah, Noel and their pack of monsters on high quality Toshiba sets.
The promotion won’t just consist of old footage. Square Enix will be using the promotion for the worldwide debut of the FFXIII-2 opening video. A two and a half minute cut version of the opening will be shown at retailers starting on November 19.
Also part of the promotion, Square Enix and Toshiba will be sharing the optimal settings for playing XIII-2 on a Regza. These were apparently determined with the cooperation of the Regza development team. Additionally, the two companies will open a special site for the campaign.”